BLEACH x Nike - SS'17

Uniting Fashion and Sportswear

A groundbreaking partnership aimed to represent the modern Khaleeji woman's style while incorporating the latest Nike lifestyle picks.

The BLEACH SS17 collection beautifully displayed at the Nike store in Mall of the Emirates, and major Nike stores across the UAE

The fashion-forward and athletic-inspired collection captured the essence of modern Khaleeji women, who seamlessly blend style and sportswear in their daily lives. BLEACH's unique designs, known for their elegant simplicity and contemporary edge, harmonized perfectly with Nike's iconic lifestyle selections.

Budreya Faisal, BLEACH Creative Director, standing proudly next to the SS17 abayas displayed in the Nike store at Mall of the Emirates.

The collaboration was a testament to BLEACH's commitment to breaking boundaries and pushing the envelope of traditional fashion. By showcasing SS17 collections in major Nike stores across the UAE, BLEACH took a bold step in representing Emirati fashion in an innovative and widely recognized platform.

Setting Up At Nike

A behind-the-scenes look at setting up the BLEACH abaya display in Nike store.

more than just a partnership; it was a celebration of innovation and creativity.

— Merhan Al Ghareeb

Tagged: Collaboration, SS'17

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